We don’t sell fashion - We sell backup
The jeans may look casual but they are the most advanced jeans ever created with space tech. fibers, hidden airbag, impact protectors and traditional 5 pocket design. Mo’cycle® is the world’s first brand to integrate airbags into jeans for motorcycle riders and have saved 11 riders so far in real-life motorcycle crashed.
Moses and his mother created the first prototype with the mission to solve the long-lasting impact problem for riders. Not just abrasion protection, but from the blunt impact force that cause real damage. While the industry are focused on scratch-level protection, we went deeper, building the first-ever airbag protection system for the lower spine, hips, thighs, and tailbone.
Our Team (Family-Driven, Rider-Built)
Mo’cycle® isn’t a big corporation. We’re a family-driven team building safety innovations the way we believe they should be built: hands-on, relentlessly, and with real responsibility behind every stitch.
Mo’cycle® was founded by Moses Shahrivar, and the core team includes his brother Filip, his wife Emma, his sister Shabnam, his mother Touran, and his university friends Aaron & Eli, plus Moses’ two children, Ava and Kian (the only ones who can take his time away from work). Kian's (3) biggest dream is to ride motorcycle of course and Ava (5) has already created her first dress from scratch.
Between us, we have the know-how to create airbag innovations and functional protective clothing from the ground up. We develop the concepts, build the first prototypes, create patterns, and engineer the details in-house. Production is then outsourced to carefully selected third-party suppliers around the world.
“I have been working with our Italian jeans manufacturer for over 25 years and they are a family-run business as well.” - Moses Shahrivar, Founder
Backed by Sweden’s Top Investors
Mo’cycle® gained early traction with support from four of Sweden’s leading investors on Dragon’s Den (SVT’s version of Shark Tank). In 2021, three “Dragons” backed the vision of bringing airbag safety to motorcycle jeans. A fourth joined in 2023, further reinforcing the belief that wearable airbags are the next frontier in personal protection.
Their support, Jacob De Geer, Shervin Razani, Jonas Eriksson, and Lena Apler, didn’t just bring funding; it helped create an advisory board together with Karin O’Connor. We’ve been through both ups and downs, and in 2024 we started saving people. So far, we’ve saved 11 people together!
The Airbag Generation Took Off on Indiegogo
In early 2023, Mo’cycle® introduced its airbag jeans to the world through Indiegogo—and the response was immediate. The campaign exceeded its goal by over 1,000% in just a few days, proving that riders weren’t just curious—they were ready. Born from years of safety-focused design, the product captured the attention of both riders and families who had been waiting for something better. Even before the campaign closed, it was clear: the Airbag Generation had arrived.
The Pre-order model is the company's DNA, this is how the Airbag Jeans were born.
Awarded by the French Government for Innovation in Safety
In 2023, Mo’cycle® Airbag Jeans were honored with the “Best Traffic Safety Innovation” award by Sécurité Routière, the French Government’s national road safety authority. This recognition marks a major milestone, not just for Mo’cycle®, but for the global movement toward smarter, lower-body protection for riders.
From the Asphalt to US Television
What started as a safety breakthrough on the road has now become a global conversation, thanks to the media platforms, journalists, creators, and communities that chose to spotlight the Airbag Generation.
Mo’cycle® airbag jeans have been featured in hundreds of articles, interviews, and TV segments, helping us reach far beyond the motorcycle world. From viral clips of real-life crash saves to in-depth product reviews, the message is clear: Impact safety matters.
We want to thank every media outlet, influencer, and safety advocate who has supported this mission. Your coverage has helped people understand that motorcycle protection isn’t just for the rider, it’s for the families, the loved ones, and the entire society impacted when a life is changed or lost on the road.
Together, we’re shifting the narrative around motorcycle safety.
Together, we’re proving that innovation belongs in every crash scenario before it happens.
This is more than gear.
It’s a movement.
And we’re just getting started.