Mo’cycle Airbag Jeans at EICMA 2024

This November 7-10, Mo’cycle will transform motorcycle safety at EICMA 2024 in Milan, Italy. Located in Hall 22, Stand S41 at the Milan Rho-Fiera, Mo’cycle, known for creating the world’s first Motorcycle Airbag Jeans, will present live demonstrations of its innovative and protective apparel. This unique product line emphasizes safety by automatically inflating on impact, offering significant protection for the lower spine, hips, thighs, and knees.

Mo’cycle’s airbag jeans feature a cutting-edge mechanical airbag system that inflates with 17 liters of air in just 125 milliseconds. This swift inflation provides a reliable cushion for riders in potentially life-threatening scenarios. Triggered by a "dead-man's switch" with a 40 kg activation threshold, the jeans inflate only when the rider separates from the motorcycle. These jeans can then be easily reloaded with a new CO₂ cartridge, enabling multiple uses. Manufactured from AAA-rated denim, they offer durability and comfort that riders can rely on, balancing style with functionality for everyday wear.

Recent studies highlight that 98% of motorcycle accidents result in injuries, with the majority impacting the lower body. Mo’cycle’s airbag jeans aim to mitigate these risks, offering a sustainable approach to long-lasting protective gear. With materials sourced from Italy and France, the jeans provide a blend of high-quality construction and aesthetic appeal, crafted by two nations renowned for their expertise in denim and fashion.

Since their debut, Mo’cycle’s jeans have been sold in 47 countries, reportedly saving five lives in 2024 alone. Mo’cycle’s work has received accolades, including “Best Motorcycle Safety Innovation” from France’s Sécurité Routière, along with high praise on major U.S. shows like The Tonight Show, The Drew Barrymore Show, and Sweden’s Dragon’s Den. With an industry projected to reach $24.3 billion by 2030, Mo’cycle’s exhibit at EICMA provides an exclusive chance for attendees to experience this remarkable advancement in motorcycle safety.