Mo’cycle® is a Swedish fashion-tech brand on a journey to create the safest motorcycle jeans in the world, Airbag jeans. The brand was first founded in 2005 after a collaboration with Harley-Davidson Sweden and re-launched in 2023.
4 out of 5 "Dragon investors" has joined the Mo'cycle® team!
The development of the Airbag jeans has been funded by EU's Horizon 2020 research and innovation programme as well as investors from TV show Dragon's Den (the Swedish version of Shark Tank, aired on SVT). The company received funding from three of the five "Dragon" investors in 2021 and in 2023 a fourth Dragon investor joined the venture.
Mo'cycle® - 18 years since inception
What once began as leather-lined jeans in 2005, became Kevlar-lined jeans and has now turned into Airbag-lined jeans. The journey of protecting the lower body against impact hits has taken 18 years since the founder Moses Shahrivar designed his first pair of motorcycle jeans. The third generation motorcycle jeans, the world's first Airbag jeans, finally solves the long-lasting impact problem for the lower body with Airbag technology. This was recently recognized by the French government who awarded the Airbag jeans "Best traffic safety innovation award 2023" via "Sécurité Routiére".
Moses Shahrivar is the designer and pattern maker behind the airbag module and jeans garment, his mother Touran Shahrivar sewed the first airbag jeans prototype, while his brother Filip Shahrivar handles the economy in the company. The team has grown with Yasha Hamidian who handles the social media marketing and sales, Karin O'Connor and Karin Plonaitis as board members. Our Dragon investors Jacob De Geer, Shervin Razani, Jonas Svensson, Lena Apler via Dragon Invest AB and all our Shareholders.
Together we are building Airbag Inside Sweden AB, a fashion tech company with the mission to provide wearable airbag protection for all mankind. Starting with Mo'cycle® and motorcycle riders.